President Obama’s Campaign

Many of the methods and implications of the Obama campaign have successfully helped him win the 2008 presidential election by the proper use of social networking tools, and a team of supporters which were established by the brilliant use of the internet and its databases. The overall propaganda and media that surrounded Obama helped him become one of the first presidents who successfully programmed the internet to his benefit. Obama and his campaign used the internet to create a social networking site known as MyBo in which he received millions of dollars in donations which led him in taking the lead with supporters. MyBo was a sophisticated website as it allowed seeing the public records if the person has voted in the past. This was a strong accomplishment for Obama as the MyBo database could find people in different regions and pair them up to complete different tasks. As described in the article Obama could find people with minimal effort as you could go online and search through the database of the people that live in your neighborhood. As Obama dominated social networking with features as one time donations his website included videos of himself debating other candidates. Many presidential candidates did not properly manage the internet which let Obama take full control of the web. It is important for people to understand the benefits of using the internet for their campaigns because they can reach out to a lot more people and get there name known.